Creativity, Collaboration & Culture

Vroom Vroom

Today I wanna talk bikes. Unfortunately for my hipster friends, I ain’t talking fixies or vintage cafe racers. Don’t watch that, my g’s, we’ll get onto that another time.

If you know me then you’re probably aware that I’ve been whizzing around on a Honda CBR 125 or Mitsuki as I like to call it for about a year and a bit now. You probably also know that I flew off that thing a couple of times (my mum still doesn’t know so shhh). So a while ago, after realising how much I like speeding around on two wheels, I thought to myself “why not do a bike related project”. No one was there at the time to say no so I went ahead.

The first guy I spoke to, Jean Cyrus is one the best illustrators I know. After I’d placed a graphic on a Leopard helmet, Jean came through with the exceptional wrist work and blew my mind. Everything was then sealed in several coats of varnish.

Next, I made some graphic jumpsuits and I went and spoke to photographer Simon King because I knew we needed strong visuals like only he could create. As expected, the King delivered, both in digital and film format because ART. So I’m happy to present our latest project: PSLDN AllWare x Jean Cyrus. All shot by Simon King, featuring Sara, Yeule and Mituski.

Follow PSLDN on Instagram to see more images from the shoot as they’ll primarily be released from there. Check back here soon more creativity and more collaborations for your headtop. And if you want a really close look at the helmet, I have news for you. You can own it. See here.

 

 

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  1. _ SPOTLIGHT: JEAN CYRUS – PSLDN
  2. Why shoot film part 2 - by Simon King | EMULSIVE

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